Triodos is a bank that lends to non-profits and other good causes. It was launching its first consumer account, and wanted to use its AGM to draw attention to the ways consumer banking can affect society, for good or bad.
Which is to say: if you put your money in certain banks you may be supporting some pretty awful practices.
The bank’s managing director, Bevis Watts, asked JP Flintoff to encourage each of the 750 people present to take action, as a result of something they heard on the day.
Not necessarily to apply for one of the bank’s new accounts, much as Triodos might like that, but to do something.
We came up with a way to get everybody to do that, in a talk that lasted just six minutes.